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Handbook of Media Economics, vol 1B

Name: Handbook of Media Economics, vol 1B
ISBN: 9780444636898

by Simon P. Anderson, Joel Waldfogel, David Stromberg

January 2016

Beginner

256 pages

9h 5m

English

North Holland

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Front Cover
Handbook of Media Economics
Copyright
Introduction to the Series
Contents (1/2)
Contents (2/2)
Introduction
Contributors
Acknowledgment
Dedication

Chapter 11: Privacy and the Internet
11.1. Introduction
11.2. Economics of Privacy
11.3. Privacy and Advertising
11.3.1. Privacy Concerns and Targeted Advertising
11.3.2. Privacy Concerns and Behavioral Pricing
11.3.3. Privacy Regulation and Targeted Advertising
11.3.4. Privacy and Market Structure
11.3.5. New Directions in Research on Privacy and the Advertising-Supported Internet
11.4. Privacy and Social Media
11.5. Privacy in a World of Infinitely Persisting Data: The Right to be Forgotten
11.6. Privacy: Online Data Security
11.7. Privacy and the Government
11.8. Conclusion: Future Spheres of Privacy
Acknowledgments
References
Chapter 12: User-Generated Content and Social Media
12.1. Introduction
12.2. The Impact of User-Generated Content
12.2.1. Data and Identification Challenges12.2.1.1. Cross-Platform Comparisons12.2.1.2. Platform Quirks12.2.1.3. Field Experiments
12.2.2. Impact of UGC on Demand: Data, Methods, and Results
12.2.3. Social Effects of Social Media
12.2.4. Other Findings and Open Questions
12.3. The Quality of User-Generated Content
12.3.1. Promotional Content
12.3.2. Self-Selection
12.3.3. Peer Effects and Social Influence
12.3.4. Other Issues
12.4. Incentive Design and Behavioral Foundations
12.5. Other Issues
12.5.1. Business Models
12.5.2. Competition and Network Effects
12.5.3. Digital Exhaust, Property Rights, and Privacy
12.5.4. Information Aggregation
12.5.5. Welfare Effects
12.6. Discussion
Acknowledgments
References
Part III: The Political Economy of Mass Media
Chapter 13: Media Coverage and Political Accountability: Theory and Evidence
13.1. Introduction
13.2. Theory13.2.1. The Role of Information in Politics13.2.2. Market Provision of News13.2.2.1. Total Coverage of Politics
13.2.2.1.1. Monopoly Media
13.2.2.1.2. Competition13.2.2.2. Coverage Across Issues and Multitasking13.2.3. Optimal Regulation and Public Provision of News
13.3. Evidence (1/3)
13.3.1. Volume of Coverage13.3.2. Voters13.3.2.1. Information
13.3. Evidence (2/3)
13.3.2.2. Responsiveness13.3.2.3. Political Participation13.3.3. Politicians13.3.4. Policy13.3.4.1. Who Gets the News?13.3.4.2. Volume and Focus of Political Coverage13.3.4.2.1. What Issues Are Covered?
13.3. Evidence (3/3)
13.3.5. Multitasking13.3.5.1. Audience Share Bias13.3.5.2. Media Access Bias13.3.5.3. Newsworthiness Bias
13.3.5.4. Target Group Bias
13.4. ConclusionReferences
Chapter 14: Media Bias in the Marketplace: Theory
14.1. Introduction
14.2. What is Bias?
14.3. Bias and Welfare
14.4. A Model of the Market for News
14.5. Supply-Driven Bias
14.6. Demand-Driven Bias (1/2)
14.6.1. Delegation
14.6. Demand-Driven Bias (2/2)
14.6.2. Psychological Utility14.6.3. Reputation
14.7. Conclusion
Acknowledgments
References
Chapter 15: Empirical Studies of Media Bias
15.1. Introduction
15.2. Estimating Bias (1/2)
15.2.1. Measures of Explicit Bias15.2.2. Measures of Implicit Bias15.2.2.1. The Comparison Approach
15.2. Estimating Bias (2/2)
15.2.2.2. The Issue Intensity Approach15.2.2.3. The Third Approach-Measuring Tone15.2.3. Is There One Dimension?
15.3. Factors Correlated with Bias
15.3.1. Demand-Side Factors15.3.2. Supply-Side Factors15.3.3. The Role of Competition
15.4. Bias and Voter Behavior
15.5. Conclusions
References
Chapter 16: Media Capture and Media Power
16.1. Introduction
16.2. Media Capture
16.3. Media Power (1/2)
16.3. Media Power (2/2)
16.4. Implications for Media Regulation
16.5. Conclusions
References
Chapter 17: Media Capture: Empirical Evidence
17.1. Introduction
17.2. Evidence on Media Capture
17.2.1. Capture and Media Content17.2.2. Capture by Other Interest Groups17.2.3. Related Evidence
17.3. Determinants of Media Capture
17.4. Media Effects in the Presence of Media Capture
17.4.1. Impact of Captured Media17.4.2. Impact of Independent Media in Captured Environments17.4.3. Adverse Effects of Media Transparency in Captured Environments
17.5. Limits of Media Capture
17.6. Conclusion
References
Chapter 18: The Role of Media in Finance
18.1. Introduction
18.2. Theory
18.3. Media as a Reflection of the Information Environment (1/2)
18.3.1. Information Release and Market Activity18.3.2. Information Content and Valuation
18.3. Media as a Reflection of the Information Environment (2/2)
18.3.3. Attention and Valuation
18.4. Causal Role of Media
18.4.1. Case Studies18.4.2. Media Impact on Volume and Volatility18.4.3. Media Impact on Stock Prices
18.5. Corporate Finance Applications
18.5.1. Media and Firm Performance
18.5.2. Media and the Cost of Capital
18.6. Discussion and Directions for Future Research
Acknowledgments
References
Chapter 19: Economic and Social Impacts of the Media
19.1. Introduction
19.2. Methodological Issues
19.3. Outcomes (1/6)
19.3.1. Education
19.3. Outcomes (2/6)
19.3.2. Family Outcomes
19.3. Outcomes (3/6)
19.3.3. Labor Markets and Migration19.3.4. Environmental Economics19.3.5. Health19.3.5.1. Suicide19.3.5.2. Smoking19.3.5.3. HIV/AIDS
19.3. Outcomes (4/6)
19.3.6. Crime
19.3. Outcomes (5/6)
19.3.7. Public Economics19.3.8. Attitudes
19.3. Outcomes (6/6)
19.3.9. Consumption and Savings19.3.10. Development Economics
19.4. Policy and Conclusion (1/2)
19.4. Policy and Conclusion (2/2)
Acknowledgments
References
Index
Back Cover

Content preview from Handbook of Media Economics, vol 1B

13.3.5.4 Target Group Bias

It seems likely that advertising biases increase the coverage of interest to groups valuable

to advertisers and that, consequently, this biases policy in favor of these groups. However,

there is less supporting evidence. The literature is still struggling to uncover the first stage

of this effect: that media coverage is shaped to target the interest of this group. For exam-

ple,

Hamilton (2005) correlates the number of news stories on 20 issues on each of the

networks with the share of different demographic groups that consider that the issue

should be the president’s top priority. He finds that the news selection correlates most

with the interests of young viewers. He notes that this might be because advertisers target

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Handbook of Media Economics, vol 1B

by Simon P. Anderson, Joel Waldfogel, David Stromberg

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.