link. As a result, manipulating media content can affect asset prices, distorting incentives
to information providers.
The evidence further indicates that overreaction (underreaction) to content increases
(decreases) with investor attention. Attention increases are associated with increases in
asset prices, followed by partial price reversals. As a result, the manipulation of attention
can also affect asset prices. Finally, in addition to its impact on asset prices, news reporting
can cause significant increases in trading volume.
Although the literature on media in corporate finance is still developing, two key
findings have already emerged. First, media coverage can enhance firm performance
by attracting customers or by reducing the costs of monitoring ...