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Handbook of Media Economics, vol 1B
book

Handbook of Media Economics, vol 1B

by Simon P. Anderson, Joel Waldfogel, David Stromberg
January 2016
Beginner
256 pages
9h 5m
English
North Holland
Content preview from Handbook of Media Economics, vol 1B
19.2. METHODOLOGICAL ISSUES
To focus thoughts on the interpretation of media effects, we propose a simple framework
highlighting the different channels for the media effects. This model builds on
Dahl and
DellaVigna (2009)
.
Consider a discrete-choice model where an audience is choosing between activities
x
1
, x
2
, , x
n
. Some of these activities are media choices, such as watching a television
show, listening to the news on the radio, or reading a newspaper. Other activities instead
represent alternative uses of time, such as attending a group meeting in a village, reading a
book, or traveling to a nearby concert.
Assume a standard discrete-choice framework ...
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Publisher Resources

ISBN: 9780444636898