Chapter . Statistics supporting the design process via Kansei Engineering

Shirley Coleman[a], Kim Pearce[a] and Carolyn van Lottum[a]

Abstract

Manufacturers have tried many routes to understanding consumer preferences so that they can incorporate them into their designs. In the competitive market place, it is increasingly important to look beyond the obvious and to seek more subtle indications of what product designs will be popular. When asked to describe their requirements from a product, consumers will frequently include a mixture of functional features and descriptions relating to how the design appeals to them on a more subjective emotional level (for example, must look fresh, be comforting, sound fast, must feel dependable). A methodology ...

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