Every presentation has a communication purpose. Thinking through the general and the specific purposes of an upcoming talk is a critical step because these purposes can direct the presentation's shape and form, providing guidance during the planning process. Keeping your purposes at the forefront of your mind as you craft and communicate your message helps you identify the most important content and forgo unessential or less essential content. Crafting Big Why, Little Why statements can help you to shape the organization and sequencing of your message and to frame it in a way that aligns with your goals.

Knowing your whys will enable you to craft your message for the particular group of students who ...

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