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Lean Analytics ―スタートアップのためのデータ解析と活用法
book

Lean Analytics ―スタートアップのためのデータ解析と活用法

by Alistair Croll, Benjamin Yoskovitz, 角 征典, 林 千晶, Eric Ries
January 2015
Intermediate to advanced
400 pages
5h 16m
Japanese
O'Reilly Japan, Inc.
Content preview from Lean Analytics ―スタートアップのためのデータ解析と活用法

第I部自分にウソをつかない

この部では、成功するためになぜデータが必要なのかを見ていく。定性的データ・定量的データ・虚栄の指標・相関・コホート・セグメンテーション・先行指標といった基本的なアナリティクスの概念を紹介する。また、データ駆動の危険性についても説明する。実際に何をすべきかについても少しだけ考えていきたい。

それは「is」という言葉の定義による。

――ビル・クリントン《William Jefferson Clinton》

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Publisher Resources

ISBN: 9784873117119Other