61Dealing with Criticism a Direct Report Posts on Social Networking Platforms
STRATEGY
Searching the social network profiles of job candidates should always be left to HR professionals or others who understand the legalities. Proactively searching the profiles of current direct reports can also be problematic. This is one area where being reactive makes the most sense. Rely on others to bring offensive posts or posts critical of the company or other employees to your attention. If you're made aware of potentially offensive posts bring the issue to HR or your own supervisor and let them handle it. On the other hand, if you're made aware of posts critical of the company, you, or coworkers it may fall to you to handle the issue. Reach out to HR or your supervisor to determine if the comments are protected speech. The National Labor Relations Board has determined that an employee cannot be disciplined if the post is part of collective action regarding the terms and conditions of employment. For example, an employee cannot be disciplined for posting that they and a coworker feel they are underpaid, or that they have treated them unfairly. Your goal is to take the conversation offline and create a more effective and open atmosphere.
TACTICS
- Attitude: Don't be angry or project any threats. Instead show concern that your staffer didn't feel comfortable coming directly to you.

- Preparation: ...
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