CHAPTER 5
Staying Inside Your Comfort Zone Increases Your Credibility with Your Prospects
IF YOU HAVE TO get out of your comfort zone to sell your products or services, then you have no authentic passion for what you are selling.
The Problem
Most people sell from their mind instead of their heart. Alignment is the connection from the heart to the ears to the mouth.
People are missing this pathway because they haven’t taken the time to explore their core values. And they haven’t noticed if their core values are in alignment with how and what they are selling. As a result, they have not created an emotionally satisfying experience for themselves with what they are selling.
Without a connection with your products or services—a personal passion ...
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