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Selling from Your Comfort Zone
book

Selling from Your Comfort Zone

by Stacey Hall, Sam Horn
July 2022
Intermediate to advanced
208 pages
3h 31m
English
Berrett-Koehler Publishers
Content preview from Selling from Your Comfort Zone

PART 3

Are You in Alignment with Your Prospects?

MAYA ANGELOU SAID, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”1 And Theodore Roosevelt told us that “Nobody cares how much you know, until they know how much you care.”2

No matter who said it first or best—this is certainly true of sales.

Your sales training may have taught you to get straight to the point and offer the products or services as fast as possible so as not to waste your time or the prospect’s time. This “me-me-me” approach gives the sales industry a bad reputation.

In this section, I demonstrate just how important it is to take the time to ask your prospects questions to first determine ...

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Publisher Resources

ISBN: 9781523001644