Foreword
ONE OF THE SIGNS OF A GOOD BOOK is it stays with you.
Stacey Hall’s book does just that. It causes you to question everything you thought you knew to be true about sales.
Many people are uncomfortable selling. They feel it is manipulative, coercive, a means to our end. Most salespeople are taught to push through this discomfort. They’re told, “You’ve got to get out of your comfort zone if you want to succeed.” The insinuation is that doing what doesn’t feel right is somehow noble. The underlying message is that the more you get out of your comfort zone, the more you’ll get used to it, and the better you’ll get at it.
But what if that premise is wrong? What if the key to selling with integrity is to get in your comfort zone? What if ...
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