Selling from Your Comfort Zone

CHAPTER 13

Self-Accountability

It is not only what we do, but also what we do not do, for which we are accountable.

—Molière

IT TAKES COURAGE TO BE SELF-ACCOUNTABLE. It requires letting go of making others responsible for our choices. It means being responsible to ourselves for ensuring our choices are in alignment with our core values.

Every day—all throughout the day—we must summon up the courage to be self-accountable for what we choose to do and what we choose not to do.

Being Courageous

Since one of Elisa Mardegan’s core values is courage, I asked her to share how she ensures that she practices self-accountability. She said, “Because one of my other core values is family, I count on myself to create a family atmosphere for my prospects ...