July 2022
Intermediate to advanced
208 pages
3h 31m
English
Content preview from Selling from Your Comfort Zone
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Preface
MY DAD WAS IN SALES ALL HIS LIFE, and I had a front-row seat to watch how the stress took a toll on him.
I watched him use the old-school tactics most sales trainers still teach today. With this approach, people are known as targets, which bothered my father. He enjoyed people. He enjoyed getting to know them. He was a good listener, always had a kind word, and did his best to find a solution to their problems.
He did not enjoy using the warlike tactics he was told to use. I know this because I grew up with the audio programs of these trainers playing in my home and when I was driving in the car with my dad.
He listened constantly and intently and attempted to do what the trainers and his sales manager told him to do. At the end of each ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.