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Selling from Your Comfort Zone
book

Selling from Your Comfort Zone

by Stacey Hall, Sam Horn
July 2022
Intermediate to advanced
208 pages
3h 31m
English
Berrett-Koehler Publishers
Content preview from Selling from Your Comfort Zone

PART 2

Are You in Alignment with What You Are Selling?

NOW THAT YOU KNOW THE CIRCUMFERENCE of your comfort zone, it is time to explore if what you are selling fits inside it.

Do you feel in alignment with the products or services you represent? Do you feel you can authentically and passionately speak about their benefits?

The more passionately in alignment you are with what you sell, the more credible you are to your prospects. In this section, I explain how that credibility will make it possible to sell faster and easier.

I will also invite you to consider ways you can create a satisfying and comfortable relationship with what you are selling by following the Know, Like, and Trust Principle. I will also guide you to identify your ideal audience—the ...

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Publisher Resources

ISBN: 9781523001644