July 2022
Intermediate to advanced
208 pages
3h 31m
English
Content preview from Selling from Your Comfort Zone
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CHAPTER 10
Where Will You Find Your Ideal Audience—Those Who Want You to Solve Their Problems?
CONSISTENTLY ASKING YOUR PROSPECTS questions—either by creating content or beginning actual conversations with them—is likely to lead to more sales.
Social media content to attract people who fit your ideal audience profile can be in the form of videos, Facebook posts, blog posts, or Instagram posts or stories. Your content can also be in the form of a PDF download, how-to infographics, cheat sheets, audio clips, or interviews—anything you want to offer to show your ideal audience how much you care.
Where Would You Go to Get Answers?
Now it’s time to actually find out where people who match your ideal audience profile are hanging out so you can share ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.