July 2022
Intermediate to advanced
208 pages
3h 31m
English
Content preview from Selling from Your Comfort Zone
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PART 4
Are You in Alignment with What You Are Saying?
MOST SALESPEOPLE HAVE BEEN TAUGHT that the most valuable weapon in their arsenal is their script. Sales trainers will tell you it is your best defense against the objections your audience is sure to express as the reasons they cannot or will not buy from you. They will tell you to memorize your script to be armed and ready to fight back.
In this section, I will explain all the reasons to ditch the script. I will also share how the script itself is one of the major reasons why people do not buy.
As you now know from reading part 3, our prospects must experience an emotionally satisfying experience with us for them to feel they can trust us and then buy from us. Scripts tend to focus on the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.