February 2020
Beginner
448 pages
11h 21m
English
Content preview from Social Media Marketing For Dummies, 4th Edition
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About the Authors
Shiv Singh helps brands transform with the rise of digital and has worked in executive level positions on both the agency side and with Fortune 50 companies. He is currently the SVP of Global Brand and Marketing Transformation at Visa Inc. Shiv has been recognized by Ad Age as a Media Maven and has been featured on the publication’s cover. More recently, he was recognized by Adweek as a Top 50 Marketer (no. 19).
The award-winning and business-results-producing work done by Shiv and his teams while at Visa Inc. and PepsiCo have been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multistakeholder Visa brand platform and communications model, reimagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand through the creation of a global media network called Pepsi Pulse, and forming the largest multidimensional partnership with Twitter in its history.
Shiv has also written for the Harvard Business Review online, Ad Age, Adweek, and other publications. Shiv sits on the DMG World Media Board of Governors and has advised startups including Buddy Media, Crowdtwist, Beckon, and Social Chorus. He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science, where he focused on social network theory. You ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.