February 2020
Beginner
448 pages
11h 21m
English
Content preview from Social Media Marketing For Dummies, 4th Edition
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Chapter 9
Marketing on Twitter
IN THIS CHAPTER
Discovering Twitter basics
Understanding organic engagement
Using paid advertising
Discovering new tips and tricks
Few social platforms have had more explosive growth in the last decade than Twitter, the microblogging service. Twitter (www.twitter.com) is similar to a blogging service, except that you’re limited to 280 characters per message, or tweet. Also, only people who follow you on Twitter see your tweets in their Twitter stream. You reply to other people’s tweets, forward their tweets, or send them direct messages. All your followers see anything that you tweet.
Today, Twitter has approximately 330 million monthly active users around the world, of whom 139 million are daily active users. Over 500 million tweets are sent each day. Unlike on Facebook, the largest social media platform, Twitter users are typically older. Although the total number of Twitter users is less than Facebook users, it’s still quite large and has such an influential user base that marketing on Twitter requires a specific discussion.
You can market on Twitter ...
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