Social Media Marketing For Dummies, 4th Edition

Chapter 9

Marketing on Twitter

IN THIS CHAPTER

Discovering Twitter basics

Understanding organic engagement

Using paid advertising

Discovering new tips and tricks

Few social platforms have had more explosive growth in the last decade than Twitter, the microblogging service. Twitter (www.twitter.com) is similar to a blogging service, except that you’re limited to 280 characters per message, or tweet. Also, only people who follow you on Twitter see your tweets in their Twitter stream. You reply to other people’s tweets, forward their tweets, or send them direct messages. All your followers see anything that you tweet.

Today, Twitter has approximately 330 million monthly active users around the world, of whom 139 million are daily active users. Over 500 million tweets are sent each day. Unlike on Facebook, the largest social media platform, Twitter users are typically older. Although the total number of Twitter users is less than Facebook users, it’s still quite large and has such an influential user base that marketing on Twitter requires a specific discussion.

You can market on Twitter ...