March 2020
Beginner
896 pages
24h 34m
English
Content preview from Starting an Online Business All-in-One For Dummies, 6th Edition
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Chapter 5
Developing Content That Satisfies Visitors and Search Engines
IN THIS CHAPTER
Recognizing the value of key words
Mastering the words that get searched
Preparing web-ready content
Turning words into gold — er, cash
Content is king! This mantra remains popular (and accurate!) when discussing what it takes to shine the spotlight on your website. The words you choose, and how and where you use them, are critical to the online sales process. Now, thanks to Google, the value of content is at an all-time high for helping your website rank well in search engines, too.
Content was officially promoted to royalty when search engines (specifically, Google) began placing significantly increased importance on it as part of search engine optimization, or SEO. In short, Google decreed a site’s search results ranking is affected by the quality of the site’s content and its relevance to website visitors.
To achieve that goal of a good ranking, business owners often depend on someone else to find the right words for their websites. Don’t worry: When you’re creating content for your own site, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.