Chapter 5
Troubleshooting the Transition to Online Retail
IN THIS CHAPTER
Developing a return policy and sticking to it
Figuring out how to make your back end work online
Bringing together your bricks-and-mortar and online stores
Increasing service and sales with alternative payment options
As you move your retail store online, you can always hope that things will go perfectly. In reality, you can expect a few minor bumps along the way. This chapter talks about navigating over the bumps and avoiding the big potholes after your site goes live.
The good news is that your customers probably won’t even notice most of the small issues that are to be expected when an e-commerce site launches. The secret to surviving is planning now for those situations most likely to cause you stress.
Handling Returns in the Store from Online Sales
Suppose that you have store policies already in place, but it’s now time to update your return or exchange policy. Given today’s high rate of fraudulent activity, you’re probably already wary (if not suspicious) of customers who hightail it back to your store ...
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