Chapter 2
Mastering the Amazon
IN THIS CHAPTER
Listing items for sale in the Amazon Marketplace
Going pro with a Professional seller’s account
Learning about Fulfillment by Amazon
It may be a jungle out there, but Amazon has strategically cleared a path for the willing online entrepreneur. That wasn’t always the case. You might recall the days when Amazon was launched and the idea of putting an entire bookstore online to make a (substantial) profit garnered its fair share of skepticism. The only thing about the site that got any attention back then was the big, wooden door that the company’s founder, Jeff Bezos, used as a desk! Well, a few things have changed.
Consider that Amazon earned almost $233 billion in sales in 2018. That’s not too shabby for a guy who didn’t have a “real” desk. What’s more exciting is that the site has continued to create business opportunities for people like you by selling products on Amazon. Having a slice of that billion-dollar pie probably sounds good!
Amazon has established multiple selling strategies for you to use: Marketplace, Professional Seller plan, and Fulfillment by Amazon, to name a few. In this chapter, we show you how to choose a sales ...
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