Chapter 4
Revving Up with Mobile Marketing, Social Media, and More
IN THIS CHAPTER
Understanding mobile commerce for retailers
Texting and mobile alerts to trigger buying
Targeting local customers online
Attracting business with social media ads
Using alternative marketing strategies
Leading retailers agree that e-commerce is a necessity and that online sales consistently show more growth than in-store sales. With more stores coming online and shoppers becoming increasingly savvy, cost-conscious buyers, it’s undeniable that online retailing is highly competitive. As a retailer, you have to make every possible effort to reach customers and convince them to buy from you. For storefront locations, you need to not only reach out from your website but also draw local online shoppers to your location. Mobile commerce, or m-commerce, offers unique advantages to both online and traditional retailers looking to extend their brands online.
For the most part, m-commerce refers to the way companies ...
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