March 2020
Beginner
896 pages
24h 34m
English
Content preview from Starting an Online Business All-in-One For Dummies, 6th Edition
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Chapter 1
Expanding Online to Keep and Grow Customers
IN THIS CHAPTER
Deciding whether a website can help your business
Perfecting your timing when you’re launching a site
Building on your store’s existing identity
Mapping out the details for your online move
Putting your inventory on the web
If you’re reading this chapter, it’s probably safe to assume you are an existing retailer who hasn’t opened up shop online, or hasn’t made the most of your web presence. You’re not alone. Only 25 percent of small businesses currently have a website enabled for e-commerce or conducting sales, according to a 2019 Small Business Scorecard report from SurePayroll. And 28 percent of those surveyed still have no website at all! That’s unfortunate, because there’s a lot of opportunity (revenue!) that is earned, driven, and influenced online. In fact, your customers most likely assume that they can just as easily shop online with you as they can shop from your retail location. After all, in a time when ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.