Chapter 6

Taking Inventory

IN THIS CHAPTER

check Taking stock of the items you should make available for sale

check Using your research to validate decisions

check Choosing price points that move merchandise

check Creating a winning selection with the right number of products

You probably know someone who is a fantastic salesperson. Usually, this person is described as being capable of “selling anything to anyone.” Well, the Internet is similar to that top-notch salesperson. It can sell just about anything to almost anyone around the world — with your help, of course. As any good salesperson understands, however, you have to know a few tricks of the trade. The same statement holds true for selling online: To do well, you have to know a few tricks. In the case of choosing inventory, you simply need some additional information to give your business a boost.

Remember How do you decide what to stock up on to give your business a leg up? To create the ideal inventory for your online business, always keep in mind these ...

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