To the talented team at So in Flow, my friendship: your energy, expertise and coaching inspire me.
To Jonathan and Jenny at Capstone Publishing, my admiration: your laser-like feedback and insight transformed this book.
To Daniel Priestley, my thanks: your eye for a commercial idea is a gift.
To Elizabeth Kuhnke, Kerry Laundon, Claire Rushton and Helen Krag, my appreciation: without you this book may not have found such a good home.
To Professor Patricia Riddell, my gratitude: your expertise and generosity in reviewing the book through a scientific lens is valued.
To Robert Cialdini, Dan Ariely, Daniel Kahneman, Philip Zimbardo and Daniel H. Pink, my respect: your work inspires, fuels and thrills me.