O'Reilly logo

Straight to Yes: Asking with Confidence and Getting What You Want by Haider Imam

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part ThreeAsking with the Brain in Mind

What’s Brains Got to Do with It?

From an evolutionary perspective, we modern-day human beings in “developed” societies find ourselves in an interestingly confusing situation. Our brains have developed over tens of thousands of years to either approach or avoid certain things and experiences. Through an incredibly efficient, adaptive calibration system, we’ve developed brain reflexes triggered by specific stimuli, be they internal (emotional, biological) or external (social, environmental or sensory). And then, after tens of thousands of years of developing our brains to thrive in primitive environments, we go and transform the environments we live in within the space of a few hundred years to the point ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required