CHAPTER 10

Progressive Feedback Loops

From the age of six to eight, my favourite toy was an Evel Knievel wind-up motorbike set. My older brother had the death-defying stunt bike version, while I had the easy-riding chopper. If you’re of the same era, you may remember them (if not, type “Evel Knievel stunt cycle jumper 7 Inch Daredevil” into YouTube and watch!). The poseable action figure sat atop the bike, which locked into a turbo gyro – a unit with a rotating handle on the side. The faster you wound it, the more energy it built up until it took on a life of its own and raced off.

I often think about influence in that way; creating the conditions that allow your audience to move faster with more majesty and purpose to achieve amazing things. ...

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