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Straight to Yes: Asking with Confidence and Getting What You Want by Haider Imam

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Index

accents

Acceptance Prophecy

Action Comics

active

add-on sell

“aesthetic enjoyment” experiment

affiliation

ageing stereotypes

alternative choice

altruism

Amazon

American Cancer Research Society

amygdala

anchors, bias and contast

Antunes, John

Apple

“Apply to Buy”

approach

Argos

Ariely, Dan

Asda

Ask checklist

Ask, suitability of

assumptive ask

attractiveness, comparisons in

authority

borrowing

Avaaz.org

avoidance behaviours

Baaren, Rick van

baby boomers

Bargh, J.

barrier to action

bartering

Bateson, Melissa

Beaman, Arthur

Bennett, Drake

Berkshire Hathaway

Berridge, K.

Blair, Paul

Blank, A.

blueprint of life

body language

bonding

brain

amygdala

pre-frontal cortex (PFC)

Brown, Derren

Buffett, Warren

Burger, J.

buy-in, creating

buy now, pay later

buying signal

leveraging

bystander effect

Carter, ...

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