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Straight to Yes: Asking with Confidence and Getting What You Want
book

Straight to Yes: Asking with Confidence and Getting What You Want

by Haider Imam
March 2013
Beginner to intermediate content levelBeginner to intermediate
240 pages
4h 23m
English
Capstone
Content preview from Straight to Yes: Asking with Confidence and Getting What You Want

CHAPTER 14

Priming

There’s a terrific episode of Derren Brown’s TV series Mind Control1 in which he instructs a design agency to design a poster for a chain of taxidermy stores, including a new company name, a strap line and a logo. It’s all their choice. Ostensibly. Ultimately, they produce exactly the same name, logo and strapline that Derren has pre-prepared, sketched out and sealed in an envelope before the process started. It’s frightening and worth watching. And sorry for spoiling the ending.

In his recent masterpiece, Thinking Fast and Slow, Nobel prize winner Daniel Kahneman outlines our two systems of thinking. “System 1” thinking is intuition: ancient, fast and non-conscious, influenced by knowledge, beliefs and emotion; “system 2” ...

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Publisher Resources

ISBN: 9780857083784Purchase book