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Straight to Yes: Asking with Confidence and Getting What You Want
book

Straight to Yes: Asking with Confidence and Getting What You Want

by Haider Imam
March 2013
Beginner to intermediate content levelBeginner to intermediate
240 pages
4h 23m
English
Capstone
Content preview from Straight to Yes: Asking with Confidence and Getting What You Want

CHAPTER 8

The Name’s Bond … Social Bond

An emerging trend in multinational organizations’ customer service strategies can be expressed simply in two words – “personalization” and “connection.” There’s a growing focus on how, as organizations, they can bring the customer’s life into their business (personal data mining), bring their business into their customer’s life (social networking) and tailor key aspects of the product, service or experience to each customer. How they can connect more often in more meaningful ways with customers. How they can become beloved by the customer, make each touch-point more authentic and enjoy a long-term bond together.

Bonding with each other is what we’re programmed to do. One of our deepest fears is that we ...

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Publisher Resources

ISBN: 9780857083784Purchase book