Chapter Six. The Laws of Selling
59. The Law of Sales
60. The Law of Determination
61. The Law of Need
62. The Law of Problems
63. The Law of Persuasion
64. The Law of Security
65. The Law of Risk
66. The Law of Trust
67. The Law of Relationships
68. The Law of Friendship
69. The Law of Positioning
70. The Law of Perspective
71. The Law of Advance Planning
72. The Law of Perverse Motivation
We all make our livings selling something to someone. Everyone works on commission. All of us are paid both tangibly and intangibly, on the basis of how well we sell ourselves, our ideas, and our products and services to others. It is not a matter of whether you sell or not, it is only a matter of how good you are at it.
Parents are continually selling values, attitudes, ...
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