Chapter Six. The Laws of Selling

59. The Law of Sales

60. The Law of Determination

61. The Law of Need

62. The Law of Problems

63. The Law of Persuasion

64. The Law of Security

65. The Law of Risk

66. The Law of Trust

67. The Law of Relationships

68. The Law of Friendship

69. The Law of Positioning

70. The Law of Perspective

71. The Law of Advance Planning

72. The Law of Perverse Motivation

We all make our livings selling something to someone. Everyone works on commission. All of us are paid both tangibly and intangibly, on the basis of how well we sell ourselves, our ideas, and our products and services to others. It is not a matter of whether you sell or not, it is only a matter of how good you are at it.

Parents are continually selling values, attitudes, ...

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