January 2000
Beginner to intermediate
319 pages
5h 56m
English
Content preview from The 100 Absolutely Unbreakable: Laws of Business SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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59. The Law of Sales
Nothing happens until a sale takes place.
These immortal words come from the great salesman and sales trainer Red Motley. It is the sale that initiates the entire production process. It activates businesses and factories, provides jobs for the employees, pays salaries and wages, pays taxes and dividends, and determines the entire direction of society.
Whenever sales are good in any country or state, the economy is strong and full of opportunities for growth and prosperity. Whenever sales slow down, the economy begins to suffer, jobs are lost, and the prospects for the future diminish. Sales are everything!
The first corollary of the Law of Sales is Products and services are sold, not bought.
No matter how good a product ...
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