January 2000
Beginner to intermediate
319 pages
5h 56m
English
Content preview from The 100 Absolutely Unbreakable: Laws of Business SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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64. The Law of Security
The deepest craving of human nature is the desire for personal, financial, and emotional security.
This explains one of the most powerful of all motivations for the purchase of many products and services. An appeal to the need for security of some kind can be persuasive enough to overcome all concerns about price, timing, or inconvenience.
The first corollary of the Law of Security is The survival instinct is the strongest drive in human behavior.
Not only are we strongly motivated to make decisions that will assure our own survival, but we are even more strongly motivated to make decisions that will assure the survival and well-being of our loved ones. Whenever you can present a product or service in such a way that ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.