73. The Universal Law of Negotiating
Everything is negotiable.
All prices and terms are set by someone. They can therefore be changed by someone. This does not mean that they will be changed, but it does mean that there is always a chance. When you begin looking at life as one long, extended negotiating process, you will find that almost every situation contains elements that you can negotiate to improve the terms and conditions for yourself and others.
The first corollary of this law is Prices are a best-guess estimate of what the customer will pay.
This means that asking prices are only loosely connected to objective reality. The cost of manufacturing and marketing a particular product or service often has very little to do with the price ...
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