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The Art of SEO
book

The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Beginner content levelBeginner
602 pages
19h 50m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO

Conclusion

To bring this all together, your objectives, tactics, and strategies need to be aligned. They need to take into account your market, your business, and the competition. The best strategy is the one that gets you to your goals the fastest. Don’t spread yourself too thin. Remember to ask yourself the tough questions, such as:

  • Does your company need direct sales, traffic, branding, or some combination of these?

  • Are there specific influencers you’re trying to reach with a message?

  • Is the organization/brand subject to potentially negative material that needs to be controlled/mitigated?

  • Do you have products/services you sell, either directly over the Web or through leads established online?

Getting such answers won’t be easy, but it will be worth the effort.

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Publisher Resources

ISBN: 9780596809133Errata Page