The Art of SEO

SEO Research and Analysis

SEO is rapidly evolving. Search engines are constantly changing their algorithms, and new media and technologies are being introduced to the Web on a regular basis. Staying current requires an ongoing commitment to research.

SEO Resources

One of the easiest ways to research what is happening in the world of SEO is to study the websites and periodicals that cover SEO in detail, but ongoing testing of SEO hypotheses should also play a role.

Websites

A large number of online sites cover the search marketing space. Here is a short list of some of the most well-known ones:

• Search Engine Land (http://www.searchengineland.com), owned and operated by Third Door Media

• Search Engine Watch (http://www.searchenginewatch.com), owned and operated by Incisive Media

• SEOmoz (http://www.seomoz.org), owned and operated by SEOmoz

Each of these sites publishes columns on a daily basis, with Search Engine Land and Search Engine Watch publishing multiple posts every weekday. The columns are typically written by industry experts who have been chosen for their ability to communicate information of value to their reader bases. SEOmoz also provides a wide range of tools and resources for SEO practitioners.

Magazines

Magazines and journals that cover search and web marketing issues provide an additional information stream. Despite the fact that they provide less frequent coverage (as they are published monthly/bimonthly), the following are worth investigating:

• Search Engine Marketing Research ...