October 2009
Beginner
602 pages
19h 50m
English
Content preview from The Art of SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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SEO Research and Analysis
SEO is rapidly evolving. Search engines are constantly changing their algorithms, and new media and technologies are being introduced to the Web on a regular basis. Staying current requires an ongoing commitment to research.
SEO Resources
One of the easiest ways to research what is happening in the world of SEO is to study the websites and periodicals that cover SEO in detail, but ongoing testing of SEO hypotheses should also play a role.
Websites
A large number of online sites cover the search marketing space. Here is a short list of some of the most well-known ones:
Search Engine Land (http://www.searchengineland.com), owned and operated by Third Door Media
Search Engine Watch (http://www.searchenginewatch.com), owned and operated by Incisive Media
SEOmoz (http://www.seomoz.org), owned and operated by SEOmoz
Each of these sites publishes columns on a daily basis, with Search Engine Land and Search Engine Watch publishing multiple posts every weekday. The columns are typically written by industry experts who have been chosen for their ability to communicate information of value to their reader bases. SEOmoz also provides a wide range of tools and resources for SEO practitioners.
Magazines
Magazines and journals that cover search and web marketing issues provide an additional information stream. Despite the fact that they provide less frequent coverage (as they are published monthly/bimonthly), the following are worth investigating:
Search Engine Marketing Research ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.