October 2009
Beginner
602 pages
19h 50m
English
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Preface
The book before you is designed to be a complete and thorough education on search engine optimization for SEO practitioners at all levels. Think of it as SEO 101, SEO 102, and SEO 103.
We were inspired to create it because we have not previously seen a comprehensive work on the topic of SEO, and we believe that it is very much needed in our industry. Our goal has been to help simplify a very complex, layered topic and to make it easier for people to grasp, as well as to make it easier to focus on the most important aspects of SEO for individual businesses.
As a group we have over 30 years experience working on SEO projects. This means that we have seen how SEO works over a relatively long period of time, across thousands of different web sites. Any one of us could have written this book individually (in fact, one of us tried to), but we discovered that by working together we have been able to create something of much greater value for you, the SEO artist.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.