Preface
The book before you is designed to be a complete and thorough education on search engine optimization for SEO practitioners at all levels. Think of it as SEO 101, SEO 102, and SEO 103.
We were inspired to create it because we have not previously seen a comprehensive work on the topic of SEO, and we believe that it is very much needed in our industry. Our goal has been to help simplify a very complex, layered topic and to make it easier for people to grasp, as well as to make it easier to focus on the most important aspects of SEO for individual businesses.
As a group we have over 30 years experience working on SEO projects. This means that we have seen how SEO works over a relatively long period of time, across thousands of different web sites. Any one of us could have written this book individually (in fact, one of us tried to), but we discovered that by working together we have been able to create something of much greater value for you, the SEO artist.