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The Art of SEO
book

The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Beginner content levelBeginner
602 pages
19h 50m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO

Conclusion

As we have outlined throughout this chapter, SEO touches IT/development, marketing, sales, and management. Getting every one of those groups to understand the basics of SEO is essential to long-term success. SEO is not the be-all and end-all, but it is a significant component of all these disciplines.

An SEO culture is focused on growing relevant, converting traffic to the website and the business overall. Educating your organization in these simple concepts will have everyone working toward the same objective and will bring a lot of efficiency to your overall operations, which will ultimately help you achieve SEO success.

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Publisher Resources

ISBN: 9780596809133Errata Page