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The Art of SEO
book

The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Beginner content levelBeginner
602 pages
19h 50m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO

Conclusion

A search-engine-friendly website is key to SEO success. In the next chapter (on link building), we will demonstrate that links are also a critical piece of the SEO puzzle—particularly when targeting highly competitive terms. However, if you have not made your site crawler-friendly and optimized, link building will essentially be a wasted effort. A website built, from the ground up, to optimal specifications for crawler accessibility and top rankings is the foundation from which you will build all SEO initiatives. From this solid foundation, even the loftiest of goals are within reach.

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Publisher Resources

ISBN: 9780596809133Errata Page