October 2009
Beginner
602 pages
19h 50m
English
A search-engine-friendly website is key to SEO success. In the next chapter (on link building), we will demonstrate that links are also a critical piece of the SEO puzzle—particularly when targeting highly competitive terms. However, if you have not made your site crawler-friendly and optimized, link building will essentially be a wasted effort. A website built, from the ground up, to optimal specifications for crawler accessibility and top rankings is the foundation from which you will build all SEO initiatives. From this solid foundation, even the loftiest of goals are within reach.