October 2009
Beginner
602 pages
19h 50m
English
Content preview from The Art of SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Working with Limited Resources/Budget
Doing SEO on your own and learning SEO can be a challenging task for two major reasons:
The demanding, ever-changing landscape of search algorithm behavior is often unpredictable and nonintuitive.
There are literally thousands of details and tactics to learn, some of which may have little impact on their own, but when used in various combinations with other components can hold powerful influence over ranking. Herein lies the “art” aspect of mastering SEO.
Fortunately, many SEO training materials are available via paid subscription at SEOmoz, SEO Book, Market Motive, and the SEMPO Institute, among others. If you don’t have the budget for a subscription, you can try public blogs and resources such as the SEOmoz Blog & Guides and SearchEngineLand.com. Also consider the many resources for learning that we outlined in Chapter 11.
Basic Low-Budget SEO Ideas
You can do numerous things, at a fairly low cost, to improve your site’s overall optimization, including the following:
- Use the free search engine tools
Use the free set of tools provided by the three major search engines. Create an account in Google Webmaster Central, Bing Webmaster Center, and Yahoo! Site Explorer, and verify yourself as a site owner on all three. This will provide you with access to diagnostic tools, such as robots.txt validators, and reports on backlinks, spidering activity, server errors, top search queries, anchor text, and more.
- Check out your competitors
Assess your site and those ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.