October 2009
Beginner
602 pages
19h 50m
English
Content preview from The Art of SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
SEO As an Enduring Art Form
Today, SEO can be fairly easily categorized as having four major objectives:
Make pages accessible to search engine crawlers.
Find the keywords that searchers employ (understand your target audience) and make your site speak their language.
Build content that users will find useful, valuable, and worthy of sharing. Ensure that they’ll have a good experience on your site to improve the likelihood that you’ll earn links and references.
Earn editorial links from good sources by building inviting, link-worthy content and applying classic marketing techniques to the online world.
Note, though, that the tactics an SEO practitioner might use to get links from editorial sources have been subject to rapid evolution, and will continue to be. In addition, mastery of social media environments is also likely to be an expertise that most SEO professionals will be required to have.
One thing that you can be sure about in the world of search is change, as forces from all over the Web are impacting search in a dramatic way.
To be an artist, the SEO practitioner needs to see the landscape of possibilities for her website, and pick the best possible path to success. This currently includes social media optimization expertise, local search expertise, video optimization expertise, an understanding of what is coming in mobile, and more. That’s a far cry from the backroom geek of the late 1990s.
No one can predict what the future will bring and what will be needed to successfully market ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.