The Dynamics and Challenges of Using In-House Talent Versus Outsourcing
Once your organization has embraced the need for SEO, you must decide whether to hire someone in-house or work with an outside consultant or agency. The same question applies to expanding an existing SEO team, and you should make your decision based on the following:
Is there enough work to justify a full-time, part-time, or contract employee?
Is in-house knowledge on the topic strategically necessary for the business?
Are people of sufficient skill available for hire within your target salary range?
Do you want to access and leverage experienced talent from an external agency to supplement an internal team?
The Value of In-House SEO
One of the significant advantages of in-house SEO is the ability to access search expertise whenever you need it. Some additional advantages are:
The greater likelihood that SEO best practices will be integrated into the company culture
Greater accountability
Faster ramp-up time (familiarity with the core business)
Faster implementation time (greater leverage in the development process)
The Value of Outsourced Solutions
Although it may seem that in-house SEO is the ideal solution, there are also plenty of reasons to use an outsourced team instead of or in conjunction with an in-house team. Here is a summary of some of the best reasons to leverage outsourced talent:
Finding expert-level (10+ years) SEO talent to hire is difficult, so it may be smarter to contract with such talent.
It allows you ...