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The Art of SEO
book

The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Beginner content levelBeginner
602 pages
19h 50m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO

The Dynamics and Challenges of Using In-House Talent Versus Outsourcing

Once your organization has embraced the need for SEO, you must decide whether to hire someone in-house or work with an outside consultant or agency. The same question applies to expanding an existing SEO team, and you should make your decision based on the following:

  • Is there enough work to justify a full-time, part-time, or contract employee?

  • Is in-house knowledge on the topic strategically necessary for the business?

  • Are people of sufficient skill available for hire within your target salary range?

  • Do you want to access and leverage experienced talent from an external agency to supplement an internal team?

The Value of In-House SEO

One of the significant advantages of in-house SEO is the ability to access search expertise whenever you need it. Some additional advantages are:

  • The greater likelihood that SEO best practices will be integrated into the company culture

  • Greater accountability

  • Faster ramp-up time (familiarity with the core business)

  • Faster implementation time (greater leverage in the development process)

The Value of Outsourced Solutions

Although it may seem that in-house SEO is the ideal solution, there are also plenty of reasons to use an outsourced team instead of or in conjunction with an in-house team. Here is a summary of some of the best reasons to leverage outsourced talent:

  • Finding expert-level (10+ years) SEO talent to hire is difficult, so it may be smarter to contract with such talent.

  • It allows you ...

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Publisher Resources

ISBN: 9780596809133Errata Page