The Art of SEO

The Dynamics and Challenges of Using In-House Talent Versus Outsourcing

Once your organization has embraced the need for SEO, you must decide whether to hire someone in-house or work with an outside consultant or agency. The same question applies to expanding an existing SEO team, and you should make your decision based on the following:

• Is there enough work to justify a full-time, part-time, or contract employee?

• Is in-house knowledge on the topic strategically necessary for the business?

• Are people of sufficient skill available for hire within your target salary range?

• Do you want to access and leverage experienced talent from an external agency to supplement an internal team?

The Value of In-House SEO

One of the significant advantages of in-house SEO is the ability to access search expertise whenever you need it. Some additional advantages are:

• The greater likelihood that SEO best practices will be integrated into the company culture

• Greater accountability

• Faster ramp-up time (familiarity with the core business)

• Faster implementation time (greater leverage in the development process)

The Value of Outsourced Solutions

Although it may seem that in-house SEO is the ideal solution, there are also plenty of reasons to use an outsourced team instead of or in conjunction with an in-house team. Here is a summary of some of the best reasons to leverage outsourced talent:

• Finding expert-level (10+ years) SEO talent to hire is difficult, so it may be smarter to contract with such talent.

• It allows you ...