October 2009
Beginner
602 pages
19h 50m
English
SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. For example, the site architecture (including the selection of a content management system or CMS), the marketing plan (including branding concepts), and much more are impacted.
In this chapter, we will discuss several aspects of how SEO projects start:
Putting together an SEO plan
Performing a technical SEO audit of a site
Setting a baseline for measuring results and progress
These are the things you want to do at the very beginning of your SEO efforts for any website.