SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. For example, the site architecture (including the selection of a content management system or CMS), the marketing plan (including branding concepts), and much more are impacted.
In this chapter, we will discuss several aspects of how SEO projects start:
Putting together an SEO plan
Performing a technical SEO audit of a site
Setting a baseline for measuring results and progress