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The Art of SEO by Jessie Stricchiola, Rand Fishkin, Stephan Spencer, Eric Enge

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Chapter 4. First Stages of SEO

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. For example, the site architecture (including the selection of a content management system or CMS), the marketing plan (including branding concepts), and much more are impacted.

In this chapter, we will discuss several aspects of how SEO projects start:

  • Putting together an SEO plan

  • Performing a technical SEO audit of a site

  • Setting a baseline for measuring results and progress

These are the things you want to do at the very beginning of your SEO efforts for any website.

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