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The Art of SEO
book

The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Beginner content levelBeginner
602 pages
19h 50m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO

Chapter 4. First Stages of SEO

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. For example, the site architecture (including the selection of a content management system or CMS), the marketing plan (including branding concepts), and much more are impacted.

In this chapter, we will discuss several aspects of how SEO projects start:

  • Putting together an SEO plan

  • Performing a technical SEO audit of a site

  • Setting a baseline for measuring results and progress

These are the things you want to do at the very beginning of your SEO efforts for any website.

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Publisher Resources

ISBN: 9780596809133Errata Page