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The Art of SEO by Jessie Stricchiola, Rand Fishkin, Stephan Spencer, Eric Enge

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Chapter 11. Honing the Craft: SEO Research and Study

Learning everything you need to know about SEO is a difficult process that is made even more challenging and complex by the constant evolution of best practices and optimization opportunities.

Fortunately, a great variety of resources that make the job easier are available on the Web. Many leading SEO practitioners regularly post their thoughts on blogs or in forums, or speak at conferences. This creates many opportunities to interact with them, learn from their experience, and keep your skills sharp and up-to-date.

In this chapter, we will talk about those resources and how to leverage them to be more successful in your SEO efforts.

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