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The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Activity 1Project charter

Overview

The Project Management Institute (PMI) (2017) defines a project charter as ‘a document issued by senior management that formally authorises the work of the project to begin (or continue) and gives the project manager authority to do his job’. It is regarded as an essential precursor to the planning process and part of the formal initiation of the category process.

Sometimes incorrectly referred to as a ‘team charter’, the project charter’s precise format varies from situation to situation and from team to team. The final approved document formally initiates the project. In effect ...

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Publisher Resources

ISBN: 9781351239561