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The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Stage 5Implementation

Overview and benefits of this stage

The fifth and final stage of the category management process is all about the execution of the category strategy that has been developed so far. In other words, it is about putting into practice all of the plans and activities that were signed off at the Stage 4 (Strategy) gateway.

In effect, this stage is mostly about managing change both internally and externally, project managing individual initiatives and ensuring that they are implemented and that the benefits are delivered and sustained.

Each of the activities that we have outlined in this section lead on to considerably larger topic areas in themselves. Project management and change management are candidates for separate handbooks ...

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Publisher Resources

ISBN: 9781351239561