Stage 5Implementation
Overview and benefits of this stage
The fifth and final stage of the category management process is all about the execution of the category strategy that has been developed so far. In other words, it is about putting into practice all of the plans and activities that were signed off at the Stage 4 (Strategy) gateway.
In effect, this stage is mostly about managing change both internally and externally, project managing individual initiatives and ensuring that they are implemented and that the benefits are delivered and sustained.
Each of the activities that we have outlined in this section lead on to considerably larger topic areas in themselves. Project management and change management are candidates for separate handbooks ...
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