April 2018
Intermediate to advanced
210 pages
4h 13m
English
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Stage 5Implementation
Overview and benefits of this stage
The fifth and final stage of the category management process is all about the execution of the category strategy that has been developed so far. In other words, it is about putting into practice all of the plans and activities that were signed off at the Stage 4 (Strategy) gateway.
In effect, this stage is mostly about managing change both internally and externally, project managing individual initiatives and ensuring that they are implemented and that the benefits are delivered and sustained.
Each of the activities that we have outlined in this section lead on to considerably larger topic areas in themselves. Project management and change management are candidates for separate handbooks ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.