April 2018
Intermediate to advanced
210 pages
4h 13m
English
Content preview from The Category Management HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Activity 29Project management
Overview
Project management is the discipline applied to ensure delivery of the category strategy on time and in line with the business requirements. This could, for example, include the introduction of a new supplier, the implementation of improved contract terms or the outsourcing of an existing business process.
Arguably there are two ‘projects’ within category management: (1) the development of the category strategy (which we have encapsulated in Stages 1 to 4) and (2) the subsequent implementation of the solution and realisation of benefits. Both stages require project management ...
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