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The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Activity 18Supply and value-chain analysis

Overview

Supply and value-chain analysis is about the systematic breakdown and analysis of the primary supply chain at each tier so that opportunities to create value and mitigate risk can be identified. Arguably the theory supporting this can be traced back to Professor Michael Porter when he considered the competitive forces in a given market and then strung together the analyses of several markets in a supply chain to form the ‘value network’.

Supply and value-chain analysis builds on Porter’s concepts and incorporates supply-chain mapping, supply-chain ...

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Publisher Resources

ISBN: 9781351239561