August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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Bharti Airtel—Empowering the Villages of India
Over the last decade, the Indian telecom has witnessed transformation: a transformation from basic telephony being an elitist possession to mobile telephony being a means of empowering masses.
As recent as 2000, the bottom of the pyramid consisted of close to 95 percent of the Indian population deprived of basic telephony. It took nearly 5 to 10 years of waiting before getting a basic telephone connection in India. The big divide between “haves” and “have-nots” presented an unprecedented opportunity that Bharti Airtel recognized early on and took responsibility to bridge this divide. The efforts of the Indian telecom sector have made mobile telephony available and affordable to the Indian masses. ...
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