August 2009
Intermediate to advanced
432 pages
23h 35m
English
In this part, we reproduce letters from CEOs and senior leaders of large global firms. The letters demonstrate their growing interest in embracing the opportunities in BOP markets and the innovations they foster. These letters from the CEOs reflect the voices of a wide variety of firms and, more importantly, individuals. It is our hope that these perspectives will motivate more CEOs.
List of Firms:
1. Microsoft
4. Royal DSM
5. ING
7. Unilever
10. Acumen Fund
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