August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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Hindustan Unilever: Iodized Salt (Annapurna Salt)
Iodine deficiency disorder (IDD) is the world’s leading cause of mental disorders, including retardation and lowered IQ. Research indicates that 30 percent of the world’s population is at risk of IDD. Well-balanced diets provide the required amount of iodine, making the poor particularly susceptible to this condition. A beggar on the street with a prominent goiter on his neck is one visible sign of IDD. Children living in iodine-deficient areas have an average IQ 13 points less than that of children in iodine-sufficient areas. The most severe form of this disease is hypothyroidism and is prevalent among young children in remote areas where the daily iodine intake is less than 25 micrograms (mcg). ...
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